India Wine Industry Report - 5915 Words

Indian Wine Industry Report Report prepared by Western Australia Trade Office – India Department of Agriculture and Food – WA Mumbai 93, Jolly Maker Chamber II 9th Floor, Nariman Point Mumbai 400 021 Tel: +91 22 66303973 Fax: +91 22 66303977 January 2012 TABLE OF CONTENTS CONTENTS Introduction Market Size Market Development Local Industry Duties and Taxes Australian Wine players in India Market Segment and Market Share for imported wines Duties and Price Structure Wine Duty calculation impact on retail price Pricing factors The Developing market Market Entry Strategy Further Information Annexure I – Map of India Annexure II – Useful Information Annexure III – Major Wine Importers in India Annexure IV – list of other wine†¦show more content†¦The perception of wine being â€Å"upmarket† and â€Å"sophisticated† is helping in bringing about this change. One sign of this happening is the emergence of wine clubs in a number of cities. The biggest consumption of wine (up to 80%) is confined to the major cities, of which the largest are Mumbai (39%), Delhi (23%), Bangalore (9%) and the foreign tourist 3 dominated market of Goa (9%). With the easing of quantitative restrictions on wines after April 1, 2001, there has been an increasing interest in the Indian market by international players. However the import duties and state taxes (which will be discussed later in more detail) remain high. They continue to be a major impediment to the foreign entrants into the Indian market. Local Industry: Maharashtra, Karnataka and Himachal Pradesh (a recent entrant) are the three major wine producing regions in India. Maharashtra, on the western coast of India, is the major wine-producing region, accounting for 94% of the total wine produced in the country. According to the Department of Wine Production of the Maharashtra Industrial Development Corporation (MIDC), the wine producing region is spread over 30,000 hectares, covering 64 wineries. During the year 2007/08 Maharashtra registered a massive growth in wine production to 21.1 million litres against 13.2 million litres in 2006/07. This was a growth of 60% over the previous yearShow MoreRelatedMondavi Wineries - Strategy1081 Words   |  5 Pagesintends to grow the company’s wine market share organically, without benefit of established wine acquisitions or joint ventures. An analysis of the industry and competition should help establish future strategic course. II.a. Barriers to Entry The industry contains excessive barriers to enter the wine production market. First, the wine industry requires quite an extensive amount of financial resources. 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